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  With rapid technological advancements, it is almost unheard of for businesses and other organizations to be absent on the internet. People and companies alike are increasingly turning to online sources for research and to make product inquiries. To get a share of this traffic, it is important to have a proper website with an effective website design that is attractive to your targeted audience. There are millions of websites online and your site will need an imposing presence to fare well in the wake of such stiff competition. Add this to the fact that rival companies have also pitched their tent online and are fighting for your same audience, it means that your work is properly cut out for you! While there are many ways of achieving a commanding presence on the internet, having an effective web design is probably the most basic of these. Ideal qualities of an effective website Friendly to the end users A proper website is designed with the end user in mind. This means a simplified i